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Top 10 2011 MCM Awards Puts Spotlight on Great Site Search & Navigation

The 2011 Multichannel Merchant (MCM) Awards are out, and we now know which are the top 10 retail sites with the best search and navigation. It’s great to see such an influential industry publication...

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Maximize Ratings and Reviews by Integrating them Into Your Site Navigation

Most e-commerce sites, and even non-ecommerce sites, have customer ratings and reviews. The ratings give people a quick view at how well a product (or content) has fared among people who’ve already...

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Refinement Display: Narrow Down Broad Categories in an Easily Digestible Way

Refinements are an important part of navigation, as they help narrow a broad category so visitors get to items they’re looking for more quickly – and also help them get to particular items to suit...

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Improve SEO with Simple Tweaks in Navigation

When approaching navigation it’s important to remember that search engine spiders are a key audience. Google, Bing and other search engines analyze site navigation structures as they crawl your site to...

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Merchandise Navigation Pages for More Click-Throughs

Just like in a physical store, it’s important to merchandise your navigation pages with information about what products are on sale, the promotions you’re running, what items are marked for clearance,...

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When it Comes to Navigation, Always Find Ways to Improve

Over the past several weeks we’ve shared with you some of the advice provided in our downloadable “Big Book of Navigation Tips.” Perhaps one of the key take-aways in the Big Book is that your job of...

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Mobile Commerce Consumers Have a Split Personality

The use of smartphones and tablets for shopping this holiday was featured among the NRF’s list of the Top 10 trends for 2011. They predicted that half of Americans with smartphones and 70 percent of...

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2012: The Year of the Tablet (and Continuation of Social)

How about sharing your thoughts on what 2012 will bring? I’ll start – While 2011 could be called the year eRetailers got interested in mobile and social media, 2012 will likely be the year of the...

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Site Navigation Gone Wild? How To Get it Under Control

One of the most effective paths to growth for an online retailer is expanding the product line.  The bigger your catalog, the better chance you’ll be able to attract customers to your store.  But, as...

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Colorize Your Search To Delight Your Customers

While Henry Ford was great at making cars, he clearly missed a key opportunity to delight his customers when he said, “People can have the Model T in any color – so long as it’s black.” Fortunately,...

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Consistency in Search and Navigation Lends to a Stronger Brand Experience

We talk a lot in this blog about ways to get more business value from site search. Today, I’d like to talk about the importance of navigation, and more specifically the navigation pages in delivering a...

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How Women are Shaping eCommerce

Traditionally, men have led in purchasing in the eCommerce space, buying digital media, computers and other consumer electronics. However, as more eCommerce sites have expanded their reach to apparel,...

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Surprise! Older Shoppers are More Likely to Purchase Online

A surprising fact was just reported: older consumers are most likely to make holidays purchases online this year. The study, conducted by Velaro, highlighted some interesting facts that online...

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Tablet Browsing Made Easy

Does it really come as a surprise that eCommerce purchases on tablets is outpacing smartphones? No, probably not. Though they share the same mobility and ease of use as smartphones, tablets are a...

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Cache’s Kevin Metz and SLI’s Shaun Ryan on the Power of Refinements

If there is one key takeaway from the Internet Retailer Web Design and Usability Conference, it’s that eCommerce sites must be responsive to the increased sophistication of customers by offering better...

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3 Ecommerce Navigation Errors to Avoid

Guest Post by Sasha Butkovich of Ecommerce Outtakes There are plenty of potential errors to be made in ecommerce navigation, and you’ve probably seen them all at one point or another in your own online...

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Reason to Party: 203% More Conversions

This is first in a series of success stories on eCommerce sites that are growing their business with advanced site search. See live presentations of these stories at the SLI Theater at IRCE June 4-6....

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A Beary Good Success Story: Vermont Teddy Bear

This is second in a series of success stories on eCommerce sites that are growing their business with advanced site search. See live presentations of these stories at the SLI Theater at IRCE June 3-6....

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Find Your Way Out of Any Paper Jam with This Online Store

This is third in a series of success stories on eCommerce sites that are growing their business with advanced site search. Also in this series, read about Party Supplies Delivered and Vermont Teddy...

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In eCommerce, Be Really, Really Redundant

In many situations in life, redundancy is undesirable. Our language and writing teachers told us to avoid use of redundant phrases – totally destroyed, armed gunman, exact same, merge together… you get...

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