Top 10 2011 MCM Awards Puts Spotlight on Great Site Search & Navigation
The 2011 Multichannel Merchant (MCM) Awards are out, and we now know which are the top 10 retail sites with the best search and navigation. It’s great to see such an influential industry publication...
View ArticleMaximize Ratings and Reviews by Integrating them Into Your Site Navigation
Most e-commerce sites, and even non-ecommerce sites, have customer ratings and reviews. The ratings give people a quick view at how well a product (or content) has fared among people who’ve already...
View ArticleRefinement Display: Narrow Down Broad Categories in an Easily Digestible Way
Refinements are an important part of navigation, as they help narrow a broad category so visitors get to items they’re looking for more quickly – and also help them get to particular items to suit...
View ArticleImprove SEO with Simple Tweaks in Navigation
When approaching navigation it’s important to remember that search engine spiders are a key audience. Google, Bing and other search engines analyze site navigation structures as they crawl your site to...
View ArticleMerchandise Navigation Pages for More Click-Throughs
Just like in a physical store, it’s important to merchandise your navigation pages with information about what products are on sale, the promotions you’re running, what items are marked for clearance,...
View ArticleWhen it Comes to Navigation, Always Find Ways to Improve
Over the past several weeks we’ve shared with you some of the advice provided in our downloadable “Big Book of Navigation Tips.” Perhaps one of the key take-aways in the Big Book is that your job of...
View ArticleMobile Commerce Consumers Have a Split Personality
The use of smartphones and tablets for shopping this holiday was featured among the NRF’s list of the Top 10 trends for 2011. They predicted that half of Americans with smartphones and 70 percent of...
View Article2012: The Year of the Tablet (and Continuation of Social)
How about sharing your thoughts on what 2012 will bring? I’ll start – While 2011 could be called the year eRetailers got interested in mobile and social media, 2012 will likely be the year of the...
View ArticleSite Navigation Gone Wild? How To Get it Under Control
One of the most effective paths to growth for an online retailer is expanding the product line. The bigger your catalog, the better chance you’ll be able to attract customers to your store. But, as...
View ArticleColorize Your Search To Delight Your Customers
While Henry Ford was great at making cars, he clearly missed a key opportunity to delight his customers when he said, “People can have the Model T in any color – so long as it’s black.” Fortunately,...
View ArticleConsistency in Search and Navigation Lends to a Stronger Brand Experience
We talk a lot in this blog about ways to get more business value from site search. Today, I’d like to talk about the importance of navigation, and more specifically the navigation pages in delivering a...
View ArticleHow Women are Shaping eCommerce
Traditionally, men have led in purchasing in the eCommerce space, buying digital media, computers and other consumer electronics. However, as more eCommerce sites have expanded their reach to apparel,...
View ArticleSurprise! Older Shoppers are More Likely to Purchase Online
A surprising fact was just reported: older consumers are most likely to make holidays purchases online this year. The study, conducted by Velaro, highlighted some interesting facts that online...
View ArticleTablet Browsing Made Easy
Does it really come as a surprise that eCommerce purchases on tablets is outpacing smartphones? No, probably not. Though they share the same mobility and ease of use as smartphones, tablets are a...
View ArticleCache’s Kevin Metz and SLI’s Shaun Ryan on the Power of Refinements
If there is one key takeaway from the Internet Retailer Web Design and Usability Conference, it’s that eCommerce sites must be responsive to the increased sophistication of customers by offering better...
View Article3 Ecommerce Navigation Errors to Avoid
Guest Post by Sasha Butkovich of Ecommerce Outtakes There are plenty of potential errors to be made in ecommerce navigation, and you’ve probably seen them all at one point or another in your own online...
View ArticleReason to Party: 203% More Conversions
This is first in a series of success stories on eCommerce sites that are growing their business with advanced site search. See live presentations of these stories at the SLI Theater at IRCE June 4-6....
View ArticleA Beary Good Success Story: Vermont Teddy Bear
This is second in a series of success stories on eCommerce sites that are growing their business with advanced site search. See live presentations of these stories at the SLI Theater at IRCE June 3-6....
View ArticleFind Your Way Out of Any Paper Jam with This Online Store
This is third in a series of success stories on eCommerce sites that are growing their business with advanced site search. Also in this series, read about Party Supplies Delivered and Vermont Teddy...
View ArticleIn eCommerce, Be Really, Really Redundant
In many situations in life, redundancy is undesirable. Our language and writing teachers told us to avoid use of redundant phrases – totally destroyed, armed gunman, exact same, merge together… you get...
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